The 4-by-4 empowers a group by giving them a way to prepare powerful presentations together simply and effectively. It then becomes a mnemonic device for delivering that powerful presentation by any individual. It is used for fundraising presentations, lectures and seminars, speeches or any other presentation, and ensures that everyone who makes the presentation has the same underlying message components, but can add their own flourish and style.
A good presentation can be prepared by a group in 30 minutes to two hours, depending on their knowledge of the topic.