This tool is at the core of understanding a key way that individuals change their behaviour. It shows the link between self image, the messages that can reinforce or contradict those self-images, and the behaviour that changes when a new self-image is purposefully adopted. It gives a way for individuals to be guided in personal change.
This tool is explicitly with an individual, but can also be used implicitly in the background for entire groups. It is not used once only, but is part of a continuing intervention over time.